About

I’m Will, a London based personal trainer with a passion for all things health and performance.

A background in football set the foundations for my interest today in health; the mind and the body. In 2016 I undertook my BSc in Strength & Conditioning. Upon completion of the degree, I would work with a range of clientele varying from athletes and young professionals to high achievers. This period was a big learning curve for me, providing an accumulation of valuable years of coaching experience. This brand was built from these early learnings with my perspective constantly evolving as I aim to provide an elite service to my current and future clients.

We all have unique strengths, weaknesses and individual goals which drive us. The right balance and implementation of training, sleep and nutrition is powerful and can enhance our success in our journeys of self-improvement. I created this brand to help others foresee their potential, to aim high & live a life without limitation.